The Chartered Institute of Marketing
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Our 12 month program based upon the Professional Marketing Standards developed by The Chartered Institute of Marketing (CIM), builds practical skills in operational marketing management and broadens participant’s strategic perspective. IPM was accredited as a study centre for the Chartered Institute of Marketing in May, 1997
Partners:
IPM offers two CIM programs:
The Professional Diploma in Marketing – for those interested in the marketing process at an operational level, it teaches the necessary operational skills for marketing management
Program Structure
Marketing research & information.
Marketing planning.
Marketing communications.
Marketing management in practice.
The Postgraduate Professional Diploma in Marketing – for those aspiring to work at a strategic level, it teaches the latest effective strategy and planning skills
Program Structure
Analysis & evolution.
Strategic marketing decisions.
Managing marketing performance.
Strategic marketing in practice.
Language of instruction:
English
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